This blog has been a great and exciting venture over the last nine months to say the least. While I thoroughly enjoy bringing you guys the best wealth building and investing advice I can, I wanted to carve out some time to give other bloggers and potential future bloggers some tips I’ve learned up to this point.
Social media is a beast that keeps evolving, one could say it’s similar to the mythological Greek creature known as the Hydra. Once you feel as if you’ve tackled one platform another one arises that you must learn. With all that said I believe social media is invaluable to bloggers as it is 100% free marketing. When I first started I would have never known how happy I would be to encounter free marketing. For those who are unaware marketing can be a pretty big expense for a business. Essentially you can have the best product in the world but if nobody knows you exist then it’s absolutely worthless.
I’ve compiled a list of the social media platforms I currently use coupled with my experience and tips/advice:
This was the 2nd social platform I had ever attempted. I had heard about it for approximately 3 years but never found the use in “tweeting” about what I was currently doing. Quite frankly I consider myself fairly boring and couldn’t imagine who would want hourly updates on my life =) However, when I started blogging my view on Twitter took a complete 180!
Followers – This is the metric people are most concerned about as they believe the more followers they have the wider their outreach. While this is fundamentally true, I have a noticed a significant number of Twitter profiles with fraudulent followers. These are followers that literally “spam follow” anyone and everyone they can find in hopes that they will follow them in return. While this might be a legitimate tactic I personally prefer to acquire true organic followers. Why would I want a follower who never reads anything that I tweet?
Following – This is what I focus on the most by far! My advice is to follow individuals that can add value to your financial education. For me, why in the heck would I follow someone who I knew nothing about or didn’t believe in?! The last thing I want is someone’s “junk” showing up in my feed! I love the fact that at any moment I can open up my twitter feed and find a decent if not invaluable financial article.
Free Marketing – I’m only familiar with the WordPress platform for blogging therefore the best plugin I know of is Shareaholic. Readers will be able to share your content at will with this plugin. They can share your content on any of the three social media platforms we discussed today. Therefore at any given time you have access to hundreds if not thousands of potential readers which is amazing.
I’m still trying to tackle this social platform. I personally haven’t seen that much value added to my blog from Facebook. None the less creating a Facebook page is another avenue of free marketing for your site.
The benefit of allowing Facebook members to “like” your site gives you the ability to show up in their news feed and possibly have them share your content on their timeline.
The majority of my efforts are currently being contributed to this social media platform. I never gave LinkedIn the credit it deserved until I listened to a podcast from Smart Passive Income with Lewis Howes detailing how powerful LinkedIn can be to a professional. In the past week alone I have had numerous people reach out to me requesting financial advice.
Connections – These are the people you are professionally connected with. It is in your best interest to connect with individuals in your current field or who you share a professional relationship. I would advise if you’re simply friends with someone you keep up to date with them on Facebook and not LinkedIn. Keeping up professional relationships on LinkedIn can lead to future business or job opportunities.
Endorsements – This is what I absolutely love about LinkedIn! It allows you to verify people’s skills and abilities. Say for instance you meet with a financial advisor and you are 100% satisfied with his/her services. You can connect with them on LinkedIn then verify/endorse whatever skills you feel necessary, i.e. public speaking, financial analysis, budgeting, etc. It is in your best interest to be endorsed for the primary skills in your profession. **Personal note: PLEASE DO NOT endorse anyone for Microsoft Office skills. It is my personal pet peeve and shows you do not know what else to endorse the person for**
Recommendations – These are nuggets of gold. You can have another professional in your network personally write a note of recommendation for everyone to see. To quickly summarize, it is a shortened version of a recommendation letter for the entire world to see, very powerful stuff. I would caution you only give recommendations to individuals who deserve them because you are personally vouching for that individual. If he or she turns out to be something other than you recommended, then your reputation comes into question.
Please keep in mind that social media platforms do not make or break your blog but can be an avenue of free marketing or further validation when people search for you online.
What social media platforms do you use? What amount of success have you had with them?