Today I continue my series on what I’ve learned while blogging. If you didn’t catch the first article here it is for your review:
Ever since the beginning of time man has recognized the power in numbers. You are far more powerful as a group than you are an individual, this has been proven over the course of time again and again.
“There is power in numbers and there is power in unity”
– Martin Luther King Jr
During my time in the military it was pounded into our heads time and time again that your assault force should have a ratio of 3:1 against the enemy position you are trying to seize. Even the United States Army recognizes the power in numbers! It is referred to as “combat power,” in short you want overwhelm your enemy with such insurmountable force that they will be unable to respond efficiently and sufficiently to your attack.
Power In Numbers In Relation to Blogging
You can have the absolute best content in the world, seriously. But if nobody knows about it or is willing to spread it, it is absolutely worthless. Think of it this way, if you opened up a restaurant in a small town consisting of only 500 people, how can you expect to be featured on the Food Network? You have to build a community and a following with your blog and the best way to do that is through networking. Here are a couple things I’ve learned along the way.
Commenting – I started off by finding 20 blogs in the niche I was writing about “personal finance” then I setup Google reader to notify when they made new posts. I read every article they published and commented when I felt I could add some value or had a question. This shows the blog author you are genuinely interested in what he/she has to say and also shows other readers in that niche there is a new kid on the block. After a while you will find commenting on other blogs can lead to great relationships, traffic, and followers.
Link Love – After reading all the posts on your Google reader take note of the articles that stood out to you that day. I created a weekly post titled Wealth Building Bricks where I feature what I feel are the best financial articles of the week. This let’s the author know you are following them and appreciate the content they are producing. You will be surprised at how many of the authors will thank you for featuring their article and in turn can sprout a good relationship with an author in that niche.
Social Media Sharing – Additionally when you’re reading through all those articles in your niche let your current network know that there is great content out there other than yours. Share the articles you read through Twitter or Facebook if you feel they should be, don’t think of it as shooting yourself in the foot because you are promoting someone else. The blogosphere isn’t like a brick and mortar business where you are competing for readers. Great content is something that is plentiful and enjoyed by all. I have never met someone who refused to read something on the web because it wasn’t on their favorite site.
Thankful For Recognition – After a while you will notice your networking efforts have paid off and other bloggers will start featuring your articles on their site. Take the time to thank them for reading your article and sharing it with their community. You’ll be amazed at how far a thank you will go.
What networking efforts do you implement in relation to your blog?